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'For The River' Parade Announced

Annual event planned for July 17

Saturday, July 17, is the date set for the third annual "For The River Day."

On that day, local businesses will join with Columbia Riverkeeper to celebrate the river and the role it provides in supporting a healthy Gorge economy.

It will also be a benefit for Columbia Riverkeeper as over 50 local sponsoring businesses will donate a percentage of their gross sales, a set dollar amount or a monthly donation to help the nonprofit's ongoing work for a healthy Columbia River.

On Saturday, a kids' parade will take place downtown at 10:30 with a theme "A River Runs Through It." The parade will begin by Big Winds and wind through town, like a river, to end at the Saturday market. The band Samba Hood Rio will lead the parade creating a fun and festive atmosphere. Kids participating will receive free T-shirts and candy. Anyone can be in the parade and unusual vehicles are welcome. Costumes and river signs are encouraged.

Columbia Riverkeeper is a nonprofit public interest organization that works to restore and protect the water quality of the Columbia River and all life connected to it.

The organization began over 15 years ago in the Mid-Columbia and continues to work on behalf of local citizens as well as citizens in other river communities. River clean-up days, sponsoring of public meetings and a Junior Riverkeeper program in schools are some of the program activities they provide.

For more information on For the River Day activities, call (541) 387-3030.

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